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魏家东:魏家东营销课之《微信营销与涨粉秘籍》
2016-05-30 2964
对象
微信运营人员、新媒体运营、市场总监
目的
学会微信运营技巧,微信活动策划,微信涨粉方法,微信定位与搭建策略等
内容

1、传统企业的痛点

2、公众号搭建思路

3、微信运营三个关键点

  (1)日常内容

       选题策划

       标题优化

       内文规划

       细致美化


  (2)活动运营

       开发类和非开发类

  (3)粉丝管理

       获取粉丝

       粉丝互动

       粉丝变现

4、微信营销玩法

  (1)玩粉丝

  (2)玩热点

  (3)玩体验

  (4)玩互动

5、微信运营提醒


课程中会分享一线实战案例,魏家东自媒体在2014年获得年度最佳自媒体,2015凤凰一点年度自媒体人,先后运营众多知名公众号、知名企业官方账号、电视节目账号。


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